The right tools will enable you to create a marketing plan that will effectively use your resources to attain your marketting goals and objectives.

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.

Alcohol, drugs, and tobacco cause a multitude of effects in the lives of children and teenagers. Drawing on the previously published Encyclopedia of Drugs, Alcohol, and Addictive Behavior (Macmillan, 2d ed., 2001), this set is designed to interest and educate students in middle school and older as well as general browsers. This work contains more than 200 alphabetically arranged articles addressing the nature of, treatments for, and social issues surrounding addictive substances and behaviors. Articles from the previously published set have been revised to suit the needs of younger readers, their teachers and parents, and nonspecialists.