Smoke in Their Eyes: Lessons in Movement Leadership from the Tobacco Wars
Publisher: Vanderbilt University Press | ISBN: 0826513905 | edition 2001 | PDF | 356 pages | 5,79 mb
Publisher: Vanderbilt University Press | ISBN: 0826513905 | edition 2001 | PDF | 356 pages | 5,79 mb
Nobody has a broader or clearer understanding of the worldwide antitobacco movement than Michael Pertschuk. His inside analysis of how its brightest hour suddenly turned into its darkest moment is an urgent object lesson, teaching that even those firmly on the side of the angels can be consumed by righteousness and self-importance. In this case, the good guys let themselves be blinded to the hard realities of the political process always lurking in the shadows. The U.S. public health community's failure to seriously blunt the perils of smoking--the nationÃs most destructive drug--when it had the tobacco industry reeling is a national tragedy that needed to be chronicled.














