"I've been there when Elko has given one of his famous talks and he really fires everyone up. I'll never let anyone else speak to my team." --Nick Saban, Former Head Coach, LSU, National Football Champions; current Head Coach, University of Alabama Crimson Tide "If I had one choice for someone to work with my firm, I would pick Kevin Elko. He has a unique way to touch people to become the kind of person they were meant to be. When I need a plan for growth, Kevin is my first call." --Andy Kalbaugh, CEO, Mutual Services (LPL Financial) "Dr. Elko taught me 'You have to dream it to achieve it' and that before championships and pro bowls happen, in your mind they have already occurred. From the moment I learned it I have not only played that way, I have led that way." --Ed Reed, All Pro Safety, Baltimore Ravens What's your vision? What's your passion? What do you want most? This book will help you find it, focus on it, and transform it into reality. Dr. Kevin Elko has spent 20+ years helping people do precisely that: Super Bowl and NCAA Champion athletes and coaches...winning salespeople and corporate executives...audiences who've responded with hundreds of standing ovations. His techniques and insights don't just supercharge performance...they change lives...

"Kennedy has artfully integrated the phenomenon of offshoring services in the global competitiveness agenda of firms. His insights on the key economic drivers and trends paint a picture of the potential and the pitfalls of this phenomenon. No manager can afford to ignore this shift. All managers may want to read, understand, and ride the competitive benefits of this shift." --C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, University of Michigan, author of The Fortune at the Bottom of the Pyramid "This is a must read guidebook for business leaders who want a global competitive advantage. The Services Shift not only maps the current terrain, but more importantly, provides where the world is headed and what it will take for businesses to win tomorrow by globalizing services. This is a well researched book with very practical lessons for winning the offshoring battle." --Noel Tichy, coauthor (with Warren Bennis) of Judgment: How Winning Leaders Make Great Calls, and Professor of Management and Organizations at the University of Michigan Ross School of Business "Global Sourcing of Services is a powerful source of competitive advantage as economic borders become thinner...Kennedy pulls up the curtain and explains the what, why, and where of offshoring. His work with both providers and customers illuminates both the potential and the challenges of global sourcing. The Services Shift provides insights on the shifting business paradigms. This book...

Learn More from Failure, Learn It Faster...and Use Those Lessons to Achieve Breakthrough Success! We all fail. And we all want to learn from our failures. But learning from failure doesn't happen automatically. It requires very specific emotional and rational skills. You can learn those skills--from this book. Drawing on leading-edge research with hundreds of failing and successful entrepreneurs, Dr. Dean A. Shepherd offers powerful strategies for managing the emotions generated by failure--so failure becomes less devastating, learning happens faster, and you grow as much as possible from the experience. Shepherd shows how to clarify why you failed, so you can walk away with insights you can actually use...how to eliminate "secondary" stresses that aggravate failure or make it more likely...how to master the self-compassion you deserve in times of trouble...and a whole lot more...

Take Control of Your Medical Care, Your Estate Planning, and the Legacy You Leave
Includes checklists, examples, definitions, ideas, and a plain- English glossary of the terms you need to understand
"Whether you are single, married, old, young, parent, or child, this book will be useful. The authors' combination of medical and legal expertise make this an exceptionally comprehensive guide for thinking through important health, end-of-life, and estate planning issues that we all face. It certainly helped me open a dialogue with my family and spurred me to take control of my own wants, wishes, and wills."
-Cynthia J. Smith, Lecturer, Ohio State University, Fisher College of Business and Department of Anthropology
"Over many years of helping patients and families deal with the end of their lives, I am always struck by how hard it is to face that inevitable event. Thinking straight when you can makes sense.Wants, Wishes, and Wills can help you do it now. Tomorrow is already here."
-Deborah Y. Kamin, PhD, Senior Director of Cancer Policy and Clinical Affairs,American Society of Clinical Oncology
"Wants, Wishes, and Wills is a `must read' for anyone needing to access the U.S. health care system."
-Vickie Yates Brown, President-Elect (2007-2008), American Bar Association Health Law Section
"As you read the sound advice from Wynne Whitman and Dr. Shawn Glisson, think about your own life circumstances. Think about your family, friends-and yourself. Remember that thinking about its end may be the most eloquent way to celebrate your life."...

"It's not just a war for talent out there, it's a war for the right talent. Cable sheds light on how managers can identify and attract the right people to turn strategy into reality." --Susan Ashford, Associate Dean for Leadership Programming and the Executive MBA Program, University of Michigan "Change to Strange takes the mystery out of the gap between strategy and strategy execution. Daniel underscores that success is dependent on the quality of your workforce, specific targets, and disciplined measurement. The book provides a useful process and a set of questions that your leadership team needs to address to create a great organization that stands above competitors." --Stan Kelly, Senior Vice President, Wachovia Corporation "In an era of over-emphasis on best practices and benchmarking, it is so refreshing to see a blueprint for how an organization can invest in its people to truly drive competitive advantage and create uncommon value for its customers and owners...

"With over 70% of American workers living paycheck to paycheck, basic money management skills are needed desperately. This is a masterful work that guides us to discover our own money dysfunctions and takes us on a journey to healthy financial behaviors." --Sally Hass, Employee Benefits Life Planning Manager, Weyerhaeuser Company "This book combines solid knowledge of societal trends in personal finance with guidance on how to develop a sense of purpose about money and get financially fit for a lifetime. I heartily recommend it." --Kelvin Boston, host Moneywise PBS Series and author of Who's Afraid To Be A Millionaire? "The rules have changed on how to achieve the American Dream. What many of us consider a fundamental right will be out of reach unless we get smart and take action now. The authors get right to the point by helping readers define what they care most about and then set them on a path to achieving true financial well-being." --Carol Anderson, President and CEO of Money Quotient, specialists in financial planning education "The authors have looked at the current disastrous consumer model and envision a 'New' American Dream. They break the rules, set up a new framework for humanized finances, and challenge consumers to change the future by changing their habits, now." --Dean Brassington, Financial Educator and U.S. Navy Quality of Life Program and Design Consultant...

At the turn of the millennium, McDonald's faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald's during those years)—with others—resuscitated the brand. Though the authors offer a few rushed suggestions for executives trying to recover their failing brands, or to avert the crisis in the first place, the book is essentially a hosanna to Light's corporate messianic abilities...

Policy Technologies for Self-Managing Systems
IT policies can be used to guide and automate decision making in the management of computer and network infrastructure, helping IT organizations reduce costs, improve service quality, and enhance business agility. Now, a team of top IBM researchers introduces the latest innovations in policies and autonomic computing and demonstrates how to put them to work in your organization.
The authors cover the entire policy lifecycle: planning, definition, representation in standard policy languages, validation, distribution, enforcement, and more. They identify proven patterns for designing policy-enabled self-managing systems and show how policies can be integrated into a complete framework for system self management. They carefully introduce key technologies such as rules engines and the IBM Policy Management framework, as well as emerging standards such as the DMTF’s Common Information Model. Finally, they offer start-to-finish case studies of policy management in areas ranging from storage and IP networking to security...

“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.”
Seth Godin, Author of Tribes
“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”
Tony Hsieh, CEO, Zappos.com...

How Today’s Shoppers Really Think, Behave, and Buy:
Breakthrough Insights for Creating High-Profit Retail Experiences!
“Inside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space.”
—Matt Ohligschlager, Senior Manager, Consumer and Market Knowledge, Procter & Gamble
“From his 40 years of observing shoppers, Herb Sorensen has given us the gift of understanding shoppers. Now, we clearly see that the store layouts merchants want are not what shoppers want. On the ground, managers THINK they know their shoppers, but anyone who follows Herb’s handbook on shopper insights will know them a lot better.”...

The First Best-Practice Guide to Executing Any Type of Social Computing Project
Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.
In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.
• From mega-trends to micro-issues...

"Don Sexton has managed to weld key ideas from marketing, economics, finance, and statistics to explain clearly how marketing drives the financial performance of a company. Furthermore, he has given us forward control through his Customer Value Added metric that allows us to predict a company's future performance." --JC Larreche, INSEAD Alfred H. Heineken Professor of Marketing, author of The Momentum Effect "Customer Value Added combines a discipline with an insightful approach to assessing and capturing the intrinsic value of business opportunities." --Scott Fuson, Vice President, Specialty Chemicals and Global Executive Director Life Sciences, Dow Corning "Value Above Cost reminds us that superior financial performance must be at the heart of every decision and every action we take as business professionals. And in addition to bringing fresh insight and accompanying techniques, the Customer Value Added metric provides a formula with which to measure results and the tools to deliver on that responsibility." --Mark Yolton, Senior Vice President, SAP Foreword by Bob Liodice President and CEO of the Association of National...

“Salesforce.com is usually thought of as an SFA system, but it really needs to be thought of as a full-fledged CRM. For more than five years, I’ve headed up marketing teams trying to expand the power of SFDC for highly automated Internet customer interaction systems. Salesforce.com® Secrets of Success is required reading for the modern marketer, sales exec, or customer support professional.”
–Mark de Visser, CEO of Sonatype
“Salesforce.com® Secrets of Success is terrific because it gives guidance to every major executive, as well as tactical recommendations to the implementation team. Using this book’s methods ensures the high user adoption rate we achieved at Syneron. It also provides hundreds of tips that save time and money in the real world.”...

"In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery, coauthor of international best-seller Success Built to Last "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium."...

Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of social marketing and multi-stakeholder management. In this book, the poor around the world have found new and powerful allies. A must read for those who work to alleviate poverty and restore human dignity." --CK Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, The University of Michigan, Ann Arbor; author of The Fortune at the Bottom of the Pyramid, 5th Anniversary Edition "Helping others out of poverty is a simple task; yet it remains incomplete. Putting poverty in a museum is achievable within a short span of time--if we all work together, we can do it!"...