The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy

In an era of 'cheap is chic,' wealthy shoppers haggle to win even the smallest discounts. Grey consumers, the fastest growing group of internet users, buy more rap/techno music than anyone else. And the power of micro-marketing and the Web have revolutionized forever the means of wooing new customers. The dawn of the New Consumer is here.Exploring the very essence of who these New Consumers are and what it takes to appeal to their needs, wants, and motivations, THE SOUL OF THE NEW CONSUMER offers a revealing look at the unseen influences driving consumer choice.