Surfing the Global Tide: Automotive Giants and How to Survive Them

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

MICHAEL S WYNN-WILLIAMS is currently the Senior Analyst (Japan and South Korea) for Global Insight Ltd and has extensive experience of the automobile industry in both a professional and academic capacity. He holds a PhD in automotive economics from Cardiff Business School, UK and an MBA from Heriot-Watt University.