What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage

Posted By : hue | Date : 08 Sep 2009 20:53:48 | Comments : 0 |

David Freemantle - What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage
Nicholas Brealey Publishing | 1998 | ISBN: 1857882016 | Pages: 312 | PDF | 10.60 MB

Over the last two years David Freemantle has studied hundreds of companies around the world to discover how they achieved their competitive advantage. In What Customers Like About You he reveals the secret of their success: emotional value (e-value).

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