Essentials Of Marketing

Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.

Features

· Strong pedagogy including chapter objectives and summary.

· A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.

· End-of-chapter questions to reinforce knowledge.

· Discussion questions encouraging debate and further research.

· A robust Companion Website at www.booksites.net/brassington with revision material and both learning and teaching aids for students and lecturers.