Marketing Logistics "Second Edition"

This second edition of Marketing Logistics build on the unique focus established in the first edition - the crucial interface between the ways in which value is created through marketing processes and the way in which it is delivered through the supply chain.This interface is being recognized by business organisations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle which competitive advantage is achieved.
This book:

Builds on the huge success of the first edition
Incorporates a new customer service element, in line with current thinking
Contains a full range of industry examples offering practical insight
As well as drawing upon current research and experience of firms worldwide, Marketing Logistics uses numerous 'mini cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.