Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. 'Sales Promotion' is essential reading for any practitioner needing to stay on top of their game." -- Edwin Mutton, Director General, Institute of Sales Promotion. Customers have increased awareness of marketing - balancing cynicism about hype with wise consideration of good offers.Sales Promotion' is essential reading for any practitioner needing to stay on top of their game." -- Edwin Mutton, Director General. Institute of Sales Promotion. Manages to make the subject interesting, readable and informative.