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Come difendersi e far valere i propri diritti di consumatori. ''Soddisfatti o rimborsati'' si legge sempre più spesso sul materiale promozionale e all'interno dei punti vendita. Tutti asseriscono di avere a cuore la soddisfazione dei consumatori. Ma se poi non si è soddisfatti, in negozio come in banca o in viaggio, si ottiene ciò che si chiede?

Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive advantage. However, family businesses must find ways to simultaneously serve business needs and family goals, which require very different priorities and principles. As a result, they must think paradoxically, and find insights that single-purpose enterprises need not contemplate.

Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving clothing line.
Freestyle motocross star Carey Hart discovers that backflips in the boardroom don't fly, but sharp entrepreneurship turns his tattoo venture into a multimedia enterprise.
Rodeo rider Ty Murray, “The King of the Cowboys,” turns his passion for bull riding into a professional sports empire.

Public sector organizations are about to enter one of the most challenging environments they have ever had to face as they bear much of the cost of the credit crunch. This timely book shows public sector leaders what they need to understand in order to be able to cope with these challenges.