BtoB Special Issue - 2007 E-Mail Marketer Insight

Electronic E-mail remain a major component of every marketer’s strategy. Say what you will about the potential of new-fangled channels such as video, social media and virtual worlds, e-mail marketing isn’t going away. Far from it. While improved filters have helped clear my inbox of unexpected, unnecessary, unwelcome spam, I now confront a thornier problem: picking among the dozens of targeted and relevant messages I receive every day.